Building the finance capability behind your business
Insights Careers Contact Talk to a finance expert
Since 2020
Ahmedabad, India
7 countries and counting
Zoho Authorized Partner
THE BUSINESS ACCOUNTANT™

Business comes first. Then accounting.

Most businesses hire an accountant and hope they understand the business. We work the other way round.

A Business Accountant™ starts by understanding how your business makes money: your customers, your margins, where cash gets stuck, and what you need to know. Then we build the accounting, controls and reporting around it.

One person works with you. A team stands behind them.
  1. Business Accountant
  2. Senior review
  3. Partner
  4. Specialist
An accountant asks: "Are the books complete?"
A Business Accountant asks: "What is the business telling us, and what should we do about it?"
Meet the Business Accountant™
Business comes first. Then accounting.
THE FINANCE CAPABILITY MODEL

Finance is more than accounting.

Most businesses have pieces of finance: an accountant, some software, a CA for compliance, a report that arrives late. A finance function connects those pieces into one system that helps management decide.

People

The right capability at every stage of growth.

Process

Structured, documented, scalable finance operations.

Technology

Systems, automation and connected reporting.

Controls

Discipline, accountability and reliable numbers.

Visibility

From transactions to meaningful business insight.

Leadership

Finance thinking that supports business decisions.

How finance should flow through a business:
  1. Transaction
  2. Accounting
  3. Control
  4. MIS
  5. Insight
  6. Review
  7. Decision
  8. Action
  9. Measurement
WHAT WE DO

Eight solution families. One connected finance capability.

01 — BUILD THE FOUNDATION
Build
Design your finance function: team, processes, systems, controls and reporting.
Explore Build
02 — BUILD THE FOUNDATION
Run
Business Accountants, backup, finance teams, accounting, payroll and operations.
Explore Run
03 — BUILD THE FOUNDATION
Know
MIS, performance, cash, working capital, profitability and forecasting.
Explore Know
04 — BUILD THE FOUNDATION
Lead
Senior Accountant, Finance Manager, Fractional CFO and strategic finance.
Explore Lead
05 — IMPROVE WHAT EXISTS
Fix
Clean-up, reviews, reconciliations, controls and stabilisation.
Explore Fix
06 — IMPROVE WHAT EXISTS
Transform
Automation, technology, better reporting and AI-enabled finance.
Explore Transform
07 — FUND AND GROW
Fund
Business loans, project finance, government incentives, NAPS & NATS.
Explore Fund
08 — FUND AND GROW
Expand
Business setup, India entry, international and multi-country finance.
Explore Expand
HOW WE WORK

We don't come with the answer. We discover it with you.

01

U-BRIDGE™

Understand
Build
Review
Identify
Discuss
Generate solutions
Execute
02

From advice to action

Report
Advise
Jointly act
Implement
Business partner
03

MBRICKS™

Every month, numbers become decisions

Monthly
Business review
Results & performance
Insights
Controls
Key actions
Stakeholder connect

Finance shouldn't end with a report.

The report should start the conversation.

WHO WE SERVE

Organised around your situation, not your turnover.

BUILD

  • Starting up
  • Building your first finance function
  • Growing fast

FIX

  • No visibility
  • Finance that can't keep up
  • A model that didn't work

PROFESSIONALISE

  • Established and family businesses ready for stronger finance

PARTNER

  • You want senior finance capability
  • You want a long-term finance partner

EXPAND

  • New entities
  • New countries
  • Cross-border operations
  • India entry
GLOBAL FINANCE CAPABILITY

One finance partner. Multiple markets.

From our home in Ahmedabad, we support businesses across India and around the world with international accounting, multi-entity and cross-border finance, India entry and global back-office support.

International finance
India

USA

UK

Australia

Canada

Singapore

UAE

Nigeria

And counting

Explore all markets

OUR STANDARDS

Finance should run with discipline.

01

Books closed by the 12th of the following month, wherever agreed data availability permits.

02

Daily banking discipline: transactions updated and monitored.

03

MIS built around your business, not an accounting template.

04

A monthly review through MBRICKS™.

05

Backup and escalation, so there's no single point of failure.

06

Documentation, so knowledge doesn't live in one person's head.

Our values, CHAMPIONSHIP™, start with one promise:

do what you said, on time, every time.

WHY CLIENTS TRUST US

We know we're good only when clients refer us.

Our first two clients are still with us, and both have referred us to others.

A referral is more than a lead. It is trust transferred.

  1. Know each other
  2. Understand the business
  3. Discover the problem
  4. Solve
  5. Build trust
  6. Referral
NOT SURE WHERE TO START?

Don't guess. Assess.

Finance Function Assessment™

Is my finance function ready for where the business is going?

Seven dimensions: people, process, discipline, systems, MIS, controls and business partnership.

You get a scorecard and a 30/60/90-day roadmap.

Assess my finance function

Custom MIS Assessment™

What are my numbers really telling me?

Give us your data. We build an MIS around your business, explain it, and recommend action.

₹10,000, adjustable against your first engagement.

Start an MIS assessment
BEYOND CLIENT WORK

Learn with us. Partner with us. Read with us.

Vasudhaiva Academy

Courses, certifications and learning paths, including APS™, CPM™ and FPL™ payroll certifications.

Explore Academy

Partner with us

CA and CPA firms, technology, HR and recruitment partners, and referral partners.

Partner with us

Insights

CFO thinking, business finance and real business problems. Less jargon, more clarity.

What should my monthly MIS contain?

A practical checklist to test whether your monthly reporting helps you decide, or just records.

Read more

Do I need a Finance Manager or a CFO?

A Finance Manager owns finance. A CFO uses finance to help lead the business. How to tell which you need first.

Read more

Why is my business profitable but short of cash?

Profit tells you what you earned. Cash tells you what you can afford. Here's where the gap usually comes from.

Read more

Let's build the finance capability behind your business.

Whether you need to build finance, fix a problem, see your numbers clearly, add leadership, secure funding or expand internationally, start with a conversation.

Talk to a finance expert

Let's understand your business before we recommend anything.

More time on your business. Less time on your accounts.