01 · PEOPLE-LED, RECURRING AND EXPORT REVENUE

Digital & Technology

Finance for businesses built on technology, people and scale.

Your biggest cost is people and your best revenue often recurs or comes from abroad. Growth can hide whether customers, projects and services actually make money, and whether growth is creating cash or consuming it.

Bookings→Recurring revenue→People cost→Utilisation→Client margin→Cash

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SaaS

Subscriptions, churn and runway

Software

Products, projects and licences

IT Services

Billable capacity and utilisation

E-commerce

Marketplaces, returns and contribution

BPO / KPO

Seats, shifts and people cost

Subscriptions, churn and runway

SaaS

Revenue arrives monthly or annually in advance; value is built in retention, not just new sales.

New MRR→Churn→Net MRR→CAC→LTV→Burn→Runway

Where finance gets stuck

Annual plans collected upfront but earned month by month (deferred revenue)
Growth funded by burn with no clear view of runway
Multi-currency billing through Stripe, Razorpay or app stores that never reconciles cleanly
Investor reporting that does not match the books

What your MIS must show

MRR / ARR and net revenue retention
Gross and logo churn
CAC, payback period and LTV:CAC
Gross margin after hosting and support
Burn multiple and months of runway

Compliance to watch

Export of services under LUT and GST refunds
Subscription revenue recognition (Ind AS 115 where applicable)
Overseas gateway settlements and FEMA reporting
Withholding / equalisation levy on foreign software and ads

How Vasudhaiva helps

Subscription accounting and deferred revenue schedules
SaaS metrics MIS reconciled to the books
Investor-ready reporting and data room
Fractional CFO for fundraising, budget and runway

Are we growing, or are we just spending faster?

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Products, projects and licences

Software

A mix of product licences, custom development and support contracts, each with different margins.

Contracts→Milestones→Billing→Developer cost→Project margin→Cash

Where finance gets stuck

Fixed-price projects that overrun unnoticed until year-end
Milestones delivered but not invoiced (unbilled revenue)
Product R&D cost mixed with client delivery
Annual maintenance revenue not tracked separately

What your MIS must show

Revenue by product, project and client
Project margin: budget vs actual
Unbilled revenue and billing lag
R&D spend as % of revenue
AMC renewals and support margin

Compliance to watch

GST on domestic vs export software services
TDS on contractor and freelancer payments
Revenue recognition on milestone contracts
Transfer pricing with overseas group entities

How Vasudhaiva helps

Project-wise accounting and job costing
Milestone billing discipline and collections
Product vs services profitability
Finance Manager to own billing and controls

Which projects and products really pay for the team?

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Billable capacity and utilisation

IT Services

You sell people-hours. Profit is decided by utilisation, rate realisation and collection speed.

Billable capacity→Utilisation→Employee cost→Client margin→Receivables→Cash

Where finance gets stuck

Bench cost quietly eating margin
Overseas clients paying late in foreign currency
Fresher hiring at full cost when apprenticeship could fund it
No visibility of margin by client or delivery team

What your MIS must show

Billable vs non-billable headcount
Utilisation and realised rate per hour
Client and project gross margin
Receivable days by client and currency
Revenue and cost per employee

Compliance to watch

Export of services, LUT and GST refunds
FIRC / e-BRC and inward remittance tracking
PF, ESIC, PT and TDS on salaries
Transfer pricing for group entities

How Vasudhaiva helps

People-cost and utilisation MIS
NAPS & NATS apprenticeship programmes
Gujarat IT/ITES incentive evaluation
Payroll and statutory compliance

How much of our team's time are clients actually paying for?

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Marketplaces, returns and contribution

E-commerce

Revenue is easy to see; profit hides behind marketplace fees, returns, shipping and ad spend.

Revenue→Marketplace fees→Returns→Shipping→Contribution→CAC→Inventory→Cash

Where finance gets stuck

Marketplace settlements that never match orders
Returns and RTO destroying margin on 'best sellers'
Inventory across warehouses and marketplaces out of sync
Ad spend scaling faster than contribution

What your MIS must show

Contribution margin by SKU and channel
Return and RTO rate
CAC and ROAS by channel
Inventory days and ageing
Settlement reconciliation status

Compliance to watch

GST TCS collected by e-commerce operators
TDS under section 194-O on marketplace payouts
State-wise GST registrations for warehouses
Marketplace credits, claims and reimbursements

How Vasudhaiva helps

Marketplace settlement reconciliation
SKU and channel profitability MIS
Inventory accounting and controls
Working-capital and stock planning

After fees, returns and ads, which products actually make money?

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Seats, shifts and people cost

BPO / KPO

Outsourced processes and knowledge work billed by seat, FTE or transaction, with thin margins and high headcount.

Seats / FTEs→Utilisation→Attrition→Employee cost→Client margin→Cash

Where finance gets stuck

Attrition and training cost not reflected in client pricing
Seat cost (rent, power, IT) not allocated to clients
Large payroll with complex statutory compliance
Incentive and subsidy eligibility never evaluated

What your MIS must show

Revenue and cost per seat / FTE
Seat utilisation across shifts
Attrition and cost to hire
Client margin after allocated overheads
Payroll as % of revenue

Compliance to watch

PF, ESIC, PT, LWF and gratuity at scale
Export of services and GST refunds
Gujarat IT/ITES and central incentive documentation
Shops & establishment and payroll records

How Vasudhaiva helps

Payroll and statutory compliance at scale
NAPS & NATS for fresher hiring
Seat and client profitability MIS
Gujarat IT/ITES incentive support

Which clients are worth the seats we give them?

Let’s answer it together →

Whatever your industry

Every client gets the same finance discipline.

Books by the 12th

Closed by the 12th of the following month, wherever agreed data availability permits.

Daily banking discipline

Transactions updated and monitored every day.

MIS around your drivers

Built for your business model, not an accounting template.

Monthly MBRICKS™ review

Numbers become decisions, every month.

Backup and escalation

No single point of failure in your finance team.

Documented processes

Knowledge doesn’t live in one person’s head.

Not sure where to start?

Don’t guess. Assess.

Finance Function Assessment™

Is my finance function ready for where the business is going? Seven dimensions: people, process, discipline, systems, MIS, controls and business partnership. You get a scorecard and a 30/60/90-day roadmap.

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Custom MIS Assessment™

What are my numbers really telling me? Share your data. We build an MIS around your industry drivers, explain it and recommend action. ₹10,000, adjustable against your first engagement.

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Or ask us for the Vasudhaiva Industries brochure: one page per industry family, with the drivers, MIS and compliance checklist for your sector.

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Your business is unique. Your finance function should be too.

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